Vice President of Marketing and Member Engagement
Steve Herskovitz has been a healthcare marketing professional for 30 years with experience in hospital systems, managed care organizations, pharma/biotech, medical devices, and CROs. He has written and spoken extensively on issues ranging from ‘narrative’ branding to reimbursement for new biotech products and oncology therapeutics.
Prior to joining NEHI, Steve spent the last 10 years as the leader for Marketing, Communications, and Education at the Massachusetts General Hospital Cancer Center. There, he led branding and advertising efforts; revised and grew the Cancer Center’s web, social media, and digital presence; oversaw marketing strategies for a network of 12 hospitals in New England; collaborated with the Cancer Center’s international partner to help launch Jiahui International Hospital in Shanghai; created new patient and physician educational platforms; improved the Cancer Center’s patient experience; and created strong and meaningful partnerships with the Red Sox and Patriots Radio Networks, WGBH, iHeart, and others.
Steve ran his own healthcare consulting company, Hammond Hill, for 13 years. Hammond Hill worked with an array of large and small, established and start-up organizations across the healthcare landscape, providing branding and messaging work, market research, and business strategy consulting services.